NIVEA's always been all about skincare. But in Saudi it was time for NIVEA to start caring for gamer girls' skins.
Nivea Girls Got Game is a community dedicated to the region’s female gamers. A safe & collaborative space to engage with fellow female gamers in collaboration with some of the biggest names in female gaming!
MENA Effies & Dubai Lynx Winner
NIVEA - Girls Got Game: 1xGold 1xSilver 2xBronze
Personal Care Products - Gold
Branded Content & Entertainment - Silver
Marketing Disruptors - Bronze
Youth Marketing – Products -Bronze
Press:
https://campaignme.com/nivea-and-plg-relaunch-female-gaming-community/
https://www.adforum.com/creative-work/ad/player/34673121/girls-got-game-board/nivea
https://www.zawya.com/en/press-release/companies-news/power-league-gaming-and-nivea-join-forces-to-launch-the-regions-largest-community-of-female-gamers-c9n1y9ht
https://www.cmosmagazine.com/en/power-league-gaming-and-nivea-join-forces-to-launch-the-regions-largest-community-of-female-gamers/
https://campaignme.com/nivea-and-plg-relaunch-female-gaming-community/
